Creative Direction + Management

CREATIVE + BRAND I manage creative output for our in-house marketing team, from big-picture direction and strategy to the details that keep our brands consistent. I oversee the Trademark brand and support 10+ property brands across social, advertising, email, print, signage, environmental graphics, and internal communications. I direct designers, develop and present ideas, and provide creative feedback, while also building templates and brand resources that make good design easier to use across the company—including leading the rollout of our Canva program. PROJECT + PEOPLE MANAGEMENT A lot of my job is figuring out how to get the work across the finish line. I work directly with stakeholders, department heads, and the executive team to understand goals, navigate different opinions and priorities, present solutions, and translate feedback into clear direction for our designers. From there, I delegate work, manage timelines, feedback, and approvals, and coordinate communication through final production. I also improve the process itself, using our project management and CRM systems to organize requests, streamline cross-department approvals, and keep complex projects moving. WEB + DIGITAL Web falls under my role, too, at both the management and hands-on level. I manage our corporate website, oversee brand consistency across property sites, and work with developers and outside partners on web projects throughout the portfolio. That can mean developing creative direction, designing pages and assets, reviewing UX and visual consistency, coordinating development, or jumping into WordPress and Squarespace myself to build, edit, and publish content. SELECT WEBSITES I MANAGE Trademark Property · Anthem Arlington