My Portfolio

CREATIVE + BRAND

I manage creative output for our in-house marketing team, from big-picture direction and strategy to the details that keep our brands consistent. I oversee the Trademark brand and support 10+ property brands across social, advertising, email, print, signage, environmental graphics, and internal communications. I direct designers, develop and present ideas, and provide creative feedback, while also building templates and brand resources that make good design easier to use across the company—including leading the rollout of our Canva program.

PROJECT + PEOPLE MANAGEMENT

A lot of my job is figuring out how to get the work across the finish line. I work directly with stakeholders, department heads, and the executive team to understand goals, navigate different opinions and priorities, present solutions, and translate feedback into clear direction for our designers. From there, I delegate work, manage timelines, feedback, and approvals, and coordinate communication through final production. I also improve the process itself, using our project management and CRM systems to organize requests, streamline cross-department approvals, and keep complex projects moving.

WEB + DIGITAL

Web falls under my role, too, at both the management and hands-on level. I manage our corporate website, oversee brand consistency across property sites, and work with developers and outside partners on web projects throughout the portfolio. That can mean developing creative direction, designing pages and assets, reviewing UX and visual consistency, coordinating development, or jumping into WordPress and Squarespace myself to build, edit, and publish content.

SELECT WEBSITES I MANAGE
Trademark Property · Anthem Arlington

STRATEGY + DIRECTION
I’ve helped develop and bring new brands to life across Trademark’s portfolio, including Westbend Residences (321 units · 3.5 acres) and Shivers Farm (40-acre mixed-use development), along with brand exploration for other properties. My involvement starts early; helping shape the strategy, positioning, creative direction, and overall vision for how each brand should look, feel, and show up in the market.

DESIGN + IDENTITY
As both designer and manager, I take that thinking into the visual identity itself. I explore creative directions, design identity systems, establish typography, color and visual language, and build brand guidelines that create a foundation for everything that comes next.

COLLABORATION + MANAGEMENT
Brand development involves a lot of voices. I work directly with our CEO, multifamily partners, development teams, and other stakeholders to present ideas, gather and interpret feedback, and determine how the work should evolve. I manage timelines, organize feedback and approvals, and keep the process moving while also making creative decisions and designing the work.

BRAND ROLLOUT
My involvement doesn’t stop once the guidelines are finished. I help carry each identity into the real world by designing and managing assets across presentations, posters, building and leasing signage, digital graphics, landing pages, and other marketing materials. I also manage how those assets are organized and distributed, helping maintain consistency as the brand expands across new applications, partners, and touchpoints.

CREATIVE PROBLEM SOLVING
I work directly with departments and stakeholders to understand what they need to communicate, who they need to communicate it to, and what format will best accomplish that goal. Sometimes that leads to a straightforward design deliverable; other times it means sorting through complex information, identifying the story, and determining the right creative solution before design begins.

INFORMATION + STORYTELLING
I regularly take complex or information-heavy content and turn it into something easier to understand, navigate, and act on. This includes leasing decks, presentations, pitches, internal and external reports, and other materials where hierarchy and storytelling are just as important as the visual design.

DESIGN + APPLICATION
I design across established brands and a wide range of touchpoints, including presentations, reports, social media, email, print materials, campaigns, signage, and large-scale event and booth graphics. For recurring projects, I also evolve existing creative year over year—introducing new information and ideas while maintaining consistency with what has already been established.

BRAND CONSISTENCY
Working across Trademark and multiple property brands means every solution can't look or function the same. I work within each brand's existing system while considering the audience, purpose, format, and environment—maintaining consistency while adapting the design to what the project actually needs.

Select information, imagery, and data shown in this portfolio have been modified or removed to protect confidential and proprietary information.

STRATEGY + BRAND DEVELOPMENT

I worked directly with small businesses and independent creators to turn early ideas, business goals, and audience needs into brands built to actually be used. My work included strategy sessions, visual identity development, brand systems, and marketing direction—often working one-on-one with clients from the initial idea through launch and ongoing creative support.

DESIGN + DIGITAL

I designed the full range of assets needed to bring those brands to life, including logos, patterns, social templates, campaigns, email, web concepts, wireframes, and digital content. Projects often required taking a client's ideas or complex requirements and figuring out how to turn them into something clear, visually cohesive, and practical across different platforms.

SYSTEMS + PRODUCT THINKING

Some of my freelance work moved beyond traditional brand design and into figuring out how people could better use information and tools. I built custom ClickUp client portals to make communication, feedback, and project management easier, and developed a Notion-based digital product for podcasters that organized production and content workflows into one system. The product went on to generate 260+ sales with a 4.8-star average rating.

MARKETING + RESULTS

Because I was working directly with clients, I was also thinking about what happened after the design was finished. I developed social and marketing campaigns across short-form video, long-form content, email, and funnels, with individual content reaching 10K+ views and marketing efforts contributing to six months of fully booked client projects.

CAMPAIGNS + DESIGN

I managed digital creative across 10+ client accounts, designing for different audiences, goals, and brand identities across social media and other marketing channels. The work ranged from everyday campaign creative to presentations, collateral, video, webinars, podcasts, and digital content—requiring me to quickly understand each brand and adapt the creative accordingly.

STRATEGY + STORYTELLING

My role went beyond creating the visuals. I collaborated with the marketing team and clients to turn ideas and business goals into campaigns, helping determine how information should be communicated and what creative approach would best support it. Through a mix of storytelling, animation, video, and design, some initiatives contributed to a 300% increase in total impressions.

DATA + ITERATION

I also managed social media analytics and reported performance and key findings to leadership. That gave me an early opportunity to connect creative decisions with actual audience behavior—looking at what was working, communicating those findings, and using them to inform future content and brand visibility initiatives.

CLIENT + TEAM COLLABORATION

Working across multiple accounts meant balancing internal teams, external clients, deadlines, and different creative needs at once. I presented ideas, contributed to brand development conversations, created client-facing materials, and collaborated with the broader marketing team to move campaigns from an initial idea through execution.