Visual Comm. + Design

CREATIVE PROBLEM SOLVING I work directly with departments and stakeholders to understand what they need to communicate, who they need to communicate it to, and what format will best accomplish that goal. Sometimes that leads to a straightforward design deliverable; other times it means sorting through complex information, identifying the story, and determining the right creative solution before design begins. INFORMATION + STORYTELLING I regularly take complex or information-heavy content and turn it into something easier to understand, navigate, and act on. This includes leasing decks, presentations, pitches, internal and external reports, and other materials where hierarchy and storytelling are just as important as the visual design. DESIGN + APPLICATION I design across established brands and a wide range of touchpoints, including presentations, reports, social media, email, print materials, campaigns, signage, and large-scale event and booth graphics. For recurring projects, I also evolve existing creative year over year—introducing new information and ideas while maintaining consistency with what has already been established. BRAND CONSISTENCY Working across Trademark and multiple property brands means every solution can't look or function the same. I work within each brand's existing system while considering the audience, purpose, format, and environment—maintaining consistency while adapting the design to what the project actually needs. Select information, imagery, and data shown in this portfolio have been modified or removed to protect confidential and proprietary information.