Freelance Brand + Digital Work

STRATEGY + BRAND DEVELOPMENT I worked directly with small businesses and independent creators to turn early ideas, business goals, and audience needs into brands built to actually be used. My work included strategy sessions, visual identity development, brand systems, and marketing direction—often working one-on-one with clients from the initial idea through launch and ongoing creative support. DESIGN + DIGITAL I designed the full range of assets needed to bring those brands to life, including logos, patterns, social templates, campaigns, email, web concepts, wireframes, and digital content. Projects often required taking a client's ideas or complex requirements and figuring out how to turn them into something clear, visually cohesive, and practical across different platforms. SYSTEMS + PRODUCT THINKING Some of my freelance work moved beyond traditional brand design and into figuring out how people could better use information and tools. I built custom ClickUp client portals to make communication, feedback, and project management easier, and developed a Notion-based digital product for podcasters that organized production and content workflows into one system. The product went on to generate 260+ sales with a 4.8-star average rating. MARKETING + RESULTS Because I was working directly with clients, I was also thinking about what happened after the design was finished. I developed social and marketing campaigns across short-form video, long-form content, email, and funnels, with individual content reaching 10K+ views and marketing efforts contributing to six months of fully booked client projects.