Marketing Design

CAMPAIGNS + DESIGN I managed digital creative across 10+ client accounts, designing for different audiences, goals, and brand identities across social media and other marketing channels. The work ranged from everyday campaign creative to presentations, collateral, video, webinars, podcasts, and digital content—requiring me to quickly understand each brand and adapt the creative accordingly. STRATEGY + STORYTELLING My role went beyond creating the visuals. I collaborated with the marketing team and clients to turn ideas and business goals into campaigns, helping determine how information should be communicated and what creative approach would best support it. Through a mix of storytelling, animation, video, and design, some initiatives contributed to a 300% increase in total impressions. DATA + ITERATION I also managed social media analytics and reported performance and key findings to leadership. That gave me an early opportunity to connect creative decisions with actual audience behavior—looking at what was working, communicating those findings, and using them to inform future content and brand visibility initiatives. CLIENT + TEAM COLLABORATION Working across multiple accounts meant balancing internal teams, external clients, deadlines, and different creative needs at once. I presented ideas, contributed to brand development conversations, created client-facing materials, and collaborated with the broader marketing team to move campaigns from an initial idea through execution.